evanaImport Duty Optimization for SMBs
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Education2 min read

Evana vs Avalara

Both Evana and Avalara aim to help brands manage trade, but they focus on very different things. Avalara is built for large rule based tax compliance. Evana is purpose built for recovering overpaid import duties and putting cash back in the pockets of Shopify and Amazon brands.

PB

Parker Burr

CEO

November 18, 2025

EDUCATION

Evana vs Avalara

Both Evana and Avalara aim to help brands manage trade, but they focus on very different things. Avalara is built for large rule based tax compliance. Evana is purpose built for recovering overpaid import duties and putting cash back in the pockets of Shopify and Amazon brands.

Evana - Best for brands that want to recover overpaid duties fast

Duty recovery, drawback filing, and import optimization for consumer brands. Evana handles the entire process from checking HTS codes to preparing claims to coordinating destruction or export documentation.

STRENGTHS

  • Built for DTC and ecommerce importers
  • White glove service that handles everything for the client
  • Fast onboarding and real recovery results within weeks
  • Direct experience with brand operators
  • Speciality in Section 301 overpayments and drawback
  • Speciality in Section 301 overpayments and drawback
  • Speciality in Section 301 overpayments and drawback

WHO EVANA IS FOR

Shopify and Amazon brands that import finished goods or components and want to recover the money they already paid in duties. Perfect for brands without internal compliance teams.

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Avalara - Best for companies that need broad tax calculation tools

Sales tax automation, compliance, returns, VAT, and global calculation tools. Avalara has a wide product suite that spans many tax categories.

STRENGTHS

  • Large scale tax automation platform
  • Strong integrations with ERP and enterprise systems
  • Broad set of compliance solutions beyond duties
  • Good for complex multi country tax environments

LIMITATIONS

  • Drawback and duty recovery are not core strengths
  • Less focused on the nuances of consumer brand import issues
  • Less focused on the nuances of consumer brand import issues
  • Less focused on the nuances of consumer brand import issues

Who Alavara is For

Companies with sophisticated tax needs, accountants managing high volume returns, and enterprises with global compliance requirements.

The Bottom Line

If your goal is to automatically calculate sales tax across thousands of jurisdictions, Avalara is the better choice. If your goal is to recover every dollar of overpaid import duties, fix HTS code issues, and unlock massive refunds with minimal effort, Evana is the purpose built solution.

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